Ayo leads the team at Loystar, a customer loyalty and retail platform that connects retail merchants with their customers and drives repeat sales in their businesses. Ayo's interests include delivering delightful customer experiences and building customer loyalty. He started Loystar in 2016 to help businesses with customer retention and the company's products serve merchants in several cities in and outside Africa.

Loystar has also been selected as a finalist at the prestigious DEMO Africa 2016 event. The company also has media features with Time out magazine, World Remit to mention a few.